Blended CPMs. "Optimized" placements you can't name. Reports that arrive tomorrow about money you spent today. We built the opposite: a demand-side platform where every single dollar has an address, and you can see it in real time.
| Traffic source | Impr. | Spend | CTR | CPA | Conv. |
|---|---|---|---|---|---|
| Nexus Exchange | 412,880 | $1,284.40 | 2.91% | $4.12 | 318 |
| Vertex SSP | 287,412 | $918.22 | 3.44% | $3.61 | 254 |
| Orbit Media | 198,004 | $602.18 | 2.10% | $6.88 | 88 |
| Halo Supply | 96,551 | $288.90 | 1.62% | $11.40 | 25 |
Illustrative data. Source names are fictional.
That isn't a scare stat we invented — it's the industry's own reporting on itself. Here is what the black box costs, in public numbers. Hover any card to see what we do about it.
Viewable, measurable, fraud-free and clear of made-for-advertising junk. For the weaker half of advertisers it fell to 32.1% — more than two thirds of every dollar, gone.
Adalytics / industry benchmark, Q1 2026
Roughly $71 billion a year. Generative-AI bots now mimic human browsing well enough that standard detection catches under 40% of them.
Industry fraud benchmarks, 2026
Near-unanimous. When almost everyone agrees the room is dark, the problem isn't the buyers.
Basis, 2026 Advertising Agency Report
Sites built to harvest ad revenue, not to be read. You paid for the impression. Nobody saw the ad.
Industry MFA benchmarks
Not stolen — simply lost to hop counts, duplicated fees and supply paths nobody could see well enough to fix.
ANA Programmatic Transparency Benchmark, Q2 2025
One buyer measured a 10–15% mark-up versus transacting directly. If margin is folded into a blended CPM, you cannot defend your costs to procurement.
Digiday / AdExchanger reporting, 2026
Every figure above is public, third-party research about the programmatic industry — not about this platform. We cite it because it is the market we were built to answer.
14+ dimensions. Zero withheld. If we recorded it, you can report on it — down to the exact placement on the exact site at the exact hour.
Most platforms show you country, device and a spend total, then call the rest "proprietary". Click through the dimensions below. This is the whole list — and it is the same list on every plan, at every spend level.
| Dimension | Impressions | Spend | CTR | CPA | Conv. |
|---|
Illustrative data for demonstration.
Publisher × device × hour × creative in one query. No pre-built report menu deciding what questions you're allowed to ask.
Every view exports to CSV. Your data belongs to you, including the raw rows behind the totals.
Media cost and platform fee are separate lines. Defensible to your client, your CFO and your procurement team.
Numbers that move while you watch. Impressions, clicks, spend and conversions land in seconds — not in an overnight batch.
The difference is not cosmetic. If a source burns $400 on traffic that will never convert, you want to know at 10:14, not at 09:00 tomorrow. Every screen in the platform is live, including conversions.
Spend counted as it happens, against a live balance.
Postbacks appear the moment your server fires them, fully attributed.
Millions of rows, sub-second queries. No "your report is being generated" email.
Illustrative live feed.
Stop stitching four platforms together. Test push against pop against native in the same account, on the same budget, in the same report.
Take control down to the micro level. One bid for the whole campaign is a blunt instrument. Price each slice of traffic for exactly what it is worth to you.
That placement converting at $2.10 deserves more budget. That ISP burning spend with zero conversions deserves none. Write the rule, watch the simulator, ship it. No account manager, no queue, no waiting until Monday.
Any combination of source, publisher, placement, geo, device, OS, browser, connection, ISP or domain.
A maximum bid no rule can ever exceed. Granularity without runaway costs.
See the projected effect on reach and cost before a single rule goes live.
Illustrative configuration.
One click. Every reason. No guesswork. The single most expensive question in media buying, answered in four seconds.
You know the routine: message the account manager, wait a day, get "we're looking into it", wait another day, discover it was a targeting conflict all along. Three days of budget, gone to a question the platform could have answered instantly. So we made it answer.
Status: approved · running since 14 Jul
$8,412.90 available
Budget hit its cap at 11:42 — spending stopped for the day
3 of 4 creatives eligible
Browser = Firefox excludes 91% of your mapped supply
Effective bid $7.50 vs median floor $1.80
2 sources mapped · both active
1. Your daily budget capped at 11:42. Raise it to keep delivering through
the afternoon peak, where this campaign's CPA is 31% better.
2. Browser targeting is set to Firefox only, which excludes 91% of the traffic
on your mapped sources. Removing it opens an estimated 1.2M additional daily requests.
Illustrative diagnosis.
We log why we declined every single bid request — not a sample. That's what makes the diagnosis definitive instead of a guess.
Each finding comes with a one-click action. Diagnosis without a remedy is just a nicer error message.
If a live campaign stops delivering, you get an alert with the reason already attached.
Include it, exclude it, or list it. Every dimension enforced on every bid, server-side — never "best effort".
Your 4,000-domain blacklist shouldn't be retyped per campaign. Build a list of publishers, placements, keywords, IP ranges, postal codes or device IDs once, then apply it anywhere — and update it everywhere at once.
Never short of a smart suggestion. It reads every dimension of your data continuously and tells you what to do next — in plain language, with the number attached.
Not "AI" as a badge on a pricing page. A co-pilot that has already looked at all 14 dimensions across every campaign while you were asleep, and comes back with three specific moves, each with a projected impact — and each one you approve or ignore.
Every suggestion is a recommendation with a visible reason. Nothing changes without your approval.
Each suggestion cites the exact rows that produced it. Verify before you act.
Target CPA, ROAS or volume — it optimizes for the goal you actually have.
Placement anchor-320x50 on newsdaily-24.com is converting at $2.98 CPA — 38% below your target — but it's capped by your base bid. Raising the bid 1.6× on this placement alone projects +180 conversions/day at a blended CPA of $3.40.
ISP Hosting · AS13579 has spent $312 across 7 days with zero conversions and a 0.18% CTR — a datacentre signature. Recommend excluding it across all 6 campaigns.
Your CPA is 31% better between 18:00–21:00, but the daily budget is usually exhausted by 11:42. Shifting to even pacing projects the same spend at a 19% lower blended CPA.
Illustrative suggestions.
Four clicks from "something's off" to "fixed". Because that loop is the entire job.
Sort any dimension by CPA. The waste sorts itself to the top.
One click on Campaign Doctor. Every reason, ranked.
Adjust the bid, exclude the source, or apply the rule inline.
Watch the effect in real time. No overnight wait to know if it worked.
| Time | Event | Publisher | Geo | Device | ISP | Creative |
|---|---|---|---|---|---|---|
| 15:51:36 | purchase | noticiasbr.com.br | BR · São Paulo | Android | Carrier · AS12345 | native_hl_b |
| 15:51:34 | registration | newsdaily-24.com | US · Boardman | Windows | Broadband | summer_320x50 |
| 15:51:29 | lead | sportlive.tv | GB · London | iOS | Carrier · AS67890 | preroll_15s |
| 15:51:22 | deposit | dealfinder.io | DE · Munich | Android | Carrier · AS24680 | push_icon_v1 |
Illustrative data.
Every conversion arrives with its whole history. Country, region, city, device, OS, connection, ISP, publisher, placement and creative — attached, not inferred.
A conversion count tells you almost nothing. A conversion that knows it came from a specific placement, on a specific carrier, in a specific city, on a specific creative — that is an optimization instruction. This is the difference between reporting and knowing.
Ad-blocker-proof, the standard for performance buyers. Pixel and app-attribution integrations rolling out.
Registration, lead, purchase, install, deposit, subscription — or your own labels.
Your transaction ID guarantees one conversion is counted once.
Conversion history never expires, so long-horizon cohort analysis stays possible.
Not a promise. An architecture. If our own budget service fails, bidding stops — the system is built so failure costs you nothing.
We measure how fast each campaign is actually burning and stop it early enough that in-flight impressions still land inside budget. A fast campaign stops sooner than a slow one — the margin adapts to reality.
Prepaid balance with a complete, append-only ledger. Available balance is computed against live spend — never a figure from last night's batch.
When the auction clears below your maximum, we bid the floor instead of your ceiling. Same impression, lower price — and the saving is yours, not ours.
Answers in minutes, from people who actually buy media. You get a person, their direct line, and their calendar — from your very first dollar.
Most platforms reserve human help for six-figure monthly spends. We think that's backwards: the buyer scaling from $500 to $50,000 a day needs it most. Your ad ops partner knows your verticals, your offers and your history — because they've been on your account since day one.
Live chat, Telegram, email or a call. Whichever you actually use.
Source recommendations, creative feedback, vertical benchmarks — the things a ticket system can't give you.
First campaign live in a single session, together, not from a docs page.
Named, direct line, knows your account
Median first response
Coverage across time zones
Marketing claims are easy. These are the properties we test on every release — because if the money is wrong, nothing else matters.
Bid decision, in memory. No database on the hot path.
Bid requests/sec sustained in load testing, zero dropped events.
Independent systems reconcile every figure — agreeing to the cent.
Budget overspends. Money is integer maths end to end, never floating point.
“The first platform where I could name every placement my budget touched. I cut 22% of spend in week one and my CPA went down, not up.”
Client nameRole · Company
“Campaign Doctor found in four seconds what took my old account manager three days. That alone paid for the migration.”
Client nameRole · Company
“Micro-bidding is the whole reason we moved. Being able to price a single placement differently changed our unit economics.”
Client nameRole · Company
Start with $100. Run one campaign. Sort your spend by publisher and placement, and see what your current platform hasn't been showing you. That comparison is the entire pitch.