Terms of Service

These terms govern your use of our demand-side advertising platform. They are written to be read, not to be survived — where something matters to your money or your data, it is called out plainly.

1. The agreement

This agreement is between you and LEGAL: full registered entity name, company number and registered address ("we", "us", "the Company"). "You" means the person accepting these terms and the organisation they represent.

You accept these terms by ticking the acceptance box when you create an account, or by using the platform. When you accept, we record which version you accepted, when, and the IP address you accepted from. That record is how we can both tell later what you actually agreed to.

If you are accepting on behalf of a company, you confirm you are authorised to bind it. If you are not, do not accept these terms.

2. Who may use the platform

• You must be at least 18 years old.
• You must be acting for a business. This is not a consumer service.
• You must not be subject to sanctions, or located in a jurisdiction we are prohibited from serving. LEGAL: confirm the sanctions and restricted-territory list that applies to your entity.
• We may decline or close any account at our discretion, including after approving it.

3. Accounts and security

You are responsible for everything that happens under your account, including spend. Keep your credentials secret, use a unique password, and tell us immediately at [email protected] if you think your account has been accessed by someone else.

You may invite colleagues into your account. Everyone you invite acts on your behalf and their actions bind you, including launching campaigns and spending your balance.

If you sign in using a third-party identity provider such as Google, we identify you by the stable account identifier that provider gives us. If you lose access to that provider account, you may lose access to ours — contact us and we will verify you another way.

4. What the service is

We give you tools to buy advertising inventory programmatically: to create campaigns, set targeting and bids, upload creatives, and see reporting on what happened. When your campaign qualifies for an opportunity offered to us by a supply partner, we bid on your behalf at the price you set.

We are an intermediary. We do not own the inventory, we do not control what a publisher does with its own site, and we do not guarantee any volume, price, placement, viewability, click rate, conversion rate or return. Programmatic inventory is an auction: you may win less than you expect, or nothing at all.

5. Funds, fees and billing

The platform is prepaid. You add funds, and campaigns spend from that balance. There is no credit facility and no invoicing unless we agree it separately in writing.

• Our fee is a percentage of media spend, agreed with you before you start and shown as its own line on your reporting. We do not blend it into your media cost. LEGAL: state the fee, or state that it is set per account in an order form, and say how much notice you give before changing it.
• Spend is deducted as it is incurred, in real time, against the billable event for each campaign — an impression, a win notice or a click depending on how that inventory is bought. Which event bills is shown in the platform.
• Budgets are enforced, not advisory. We stop a campaign when it reaches its daily or total budget, and we stop all of your campaigns when your balance is exhausted. We aim to land inside your budget; because impressions already won can report shortly after they are served, a small overshoot is possible and you remain responsible for spend actually delivered.
• Taxes are your responsibility unless we are legally required to collect them. LEGAL: VAT / GST / withholding treatment for your entity and your customers' territories.
• Currency is US dollars. LEGAL: confirm, and state who bears conversion cost.

6. Refunds and unspent balance

Unspent balance can be refunded to the original payment method on request, less any spend already incurred and any amount we are required to withhold. Money already spent on delivered advertising is not refundable — it has been paid on to supply partners.

If we believe delivery was affected by a fault on our side, we will investigate and, where we agree the charge was wrong, credit your balance. LEGAL: decide the window for raising a discrepancy — 30 days from the end of the month in question is common — and whether credit or cash refund is the remedy.

7. Our measurement is the billing record

Advertising systems disagree with each other. Your analytics, your affiliate network, the publisher's own numbers and ours will not match exactly, because they count different events at different moments with different filtering.

For billing purposes, our measurement governs. We reconcile our figures across independent systems and will share the detail behind any number on your report. If you believe our measurement is wrong, raise it and we will investigate; a difference against a third-party tool is not by itself evidence of an error.

8. Campaign review and suspension

Campaigns are reviewed before they serve, and we may reject or pause any campaign, creative, landing page or targeting configuration. We do this to protect supply partners and other advertisers as much as ourselves, and we are not obliged to explain a rejection in detail — though we will normally tell you what to change.

We may suspend delivery immediately, without notice, if we reasonably believe a campaign is unlawful, fraudulent, malicious, in breach of section 9, or is causing harm to end users or a supply partner.

9. Acceptable use

You must not use the platform to advertise or distribute:

• anything unlawful in the territory it is served to;
• malware, cryptominers, forced downloads, or code that takes control of a user's device or browser;
• deceptive claims, fake system warnings, fake chat or news layouts, fake close buttons, or creatives designed to be mistaken for something they are not;
• phishing, credential harvesting, or impersonation of any person, brand or public body;
• content sexually exploiting minors, or any content involving minors in an adult context — this results in immediate closure and, where required, a report to the authorities;
• content infringing someone else's intellectual property;
• anything we tell you in writing is not permitted on our supply.

LEGAL: decide your position on the regulated categories — adult content, gambling, dating, crypto and financial products, pharmaceuticals, nutraceuticals, tobacco and vaping, weapons, political advertising. Each carries jurisdiction-specific licensing rules, and several require you to hold a licence you may need to evidence to us.

You must also not:

• generate artificial impressions, clicks or conversions, or misreport conversions to influence pricing or optimisation;
• attempt to identify individual end users from our reporting, or combine it with other data to do so;
• probe, scrape, overload, reverse-engineer or circumvent any part of the platform, or share your access with a third party who has not accepted these terms;
• resell access to the platform without our written agreement.

10. Your creatives and content

You keep ownership of your creatives, trade marks and landing pages. You grant us a non-exclusive, worldwide, royalty-free licence to host, adapt for format requirements, transmit and display them for the purpose of running your campaigns, and to pass them to supply partners for the same purpose.

You confirm you have all rights and consents needed for everything you upload, including rights in images, video, music, fonts and any person appearing in them, and that your creatives and landing pages comply with the law and with any applicable advertising code.

You are responsible for your landing pages, including after the click — redirect chains, cloaking and content served conditionally to different users are your responsibility, and serving us or a publisher different content from what you declared is a material breach.

11. Data, reporting and confidentiality

Your campaign data is yours. You can see and export every reporting dimension we record for your campaigns, including publisher and placement detail, and we do not charge for access to it.

We may use aggregated, de-identified data across all advertisers to operate, secure, benchmark and improve the platform. We will not disclose your campaign performance, bids or creatives to another advertiser in a form that identifies you.

Each of us will keep the other's confidential information confidential and use it only for this agreement. Our pricing, our supply-partner identities and any non-public information about the platform are our confidential information.

12. Your privacy obligations

Advertising is regulated. You are responsible for your own compliance, including LEGAL: name the regimes you will commit to — GDPR/UK GDPR, ePrivacy, CCPA/CPRA and equivalents, in every territory you target.

In particular: your landing pages need their own privacy notice and, where required, their own consent mechanism; if you send us conversion data you confirm you are entitled to; and if you pass us personal data you confirm you have a lawful basis to do so. See our Privacy Policy for what we process and why. LEGAL: decide whether you need a data processing agreement with advertisers, and who is controller for what.

13. Availability and performance

We work to keep the platform available and will tell you about planned maintenance where we can, but we do not offer an uptime guarantee unless we agree one in writing. Bidding, reporting and the interface may be interrupted, and reporting may lag.

Our budget controls are designed to fail safe: if our budget service becomes unavailable, bidding stops rather than continuing without limits. That protects your money, and it means an outage can mean no delivery.

14. Intellectual property

The platform, its software, design, documentation and our brand are ours and stay ours. These terms grant you a limited, revocable, non-transferable right to use the platform for your own advertising, and nothing more. Feedback you send us we may use freely and without obligation.

15. Termination

You may stop using the platform at any time and request a refund of unspent balance under section 6. We may terminate this agreement LEGAL: notice period — 30 days is conventional, or immediately for a material breach, for non-payment, or where continuing would expose us to legal or reputational risk.

On termination your campaigns stop, your access ends, and we keep your data for the periods in our Privacy Policy — including as long as we are required to for tax, audit and legal purposes. Sections 7, 10–11, 14 and 16–20 survive.

16. Disclaimers

Except as expressly stated here, the platform is provided "as is" and "as available", and we disclaim all implied warranties including merchantability, fitness for a particular purpose and non-infringement, to the fullest extent the law allows.

We do not warrant that advertising will achieve any result, that inventory will be free of invalid traffic, or that any third party will perform. We are not responsible for a supply partner's or publisher's acts or omissions.

17. Limitation of liability

Neither of us is liable for indirect, incidental, special or consequential loss, or for lost profits, lost revenue, lost data, or loss of goodwill, however caused.

Our total liability under this agreement is limited to LEGAL: state the cap — commonly the fees you paid us in the 3, 6 or 12 months before the claim, or a fixed sum. Note that a cap based on our fees rather than your media spend is a materially different number; decide deliberately which one you are offering.

Nothing here limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud.

18. Indemnity

You will indemnify us against claims, losses and reasonable costs arising from your creatives, landing pages, products, targeting choices, breach of section 9 or 12, or infringement of a third party's rights. We will tell you promptly about any such claim and let you take part in the defence.

19. Changes to these terms

We may change these terms. When we do, we publish a new version with a new version string and effective date, and keep superseded versions available in the archive.

LEGAL: decide the notice mechanism and period. A defensible approach: material changes take effect no less than 30 days after we notify account holders by email and in the platform, and continuing to use the platform after that date constitutes acceptance. Because we record the version each account accepted, we can ask you to accept a new version on next sign-in.

20. Governing law and disputes

LEGAL: this section must be completed by a lawyer in your jurisdiction. It needs to state the governing law, the courts or arbitral forum with jurisdiction, the seat and language of any arbitration, and whether class actions are waived. Getting this wrong can make the rest of the document expensive to rely on.

Before starting formal proceedings, each of us will try in good faith to resolve the dispute by talking to the other.

21. General

• These terms, plus any order form we sign with you, are the entire agreement and replace earlier discussions — including anything on our marketing pages.
• If a provision is unenforceable, the rest still applies.
• Not enforcing something once does not waive it.
• You may not assign this agreement without our consent; we may assign it to an affiliate or in connection with a reorganisation or sale of the business.
• We are independent contractors. Nothing here creates a partnership, agency or employment relationship.
• Neither of us is liable for failure caused by events outside our reasonable control.

22. Contact

General: [email protected]
Legal notices: [email protected]
Security: [email protected]
Privacy: [email protected]

LEGAL: registered entity name, company number and registered address for service of notices.